I am a business graduate and consider myself a student of this niche. Searching for new business ideas and exploring them is my passion. In this article, we will discuss 6 Steps to Start a Clothing Business from Scratch. When it comes to starting a new business, there is a lot of hard work needed to understand the nature of business and it’s pros and cons.
Here at Ha Talks, I try my best to bring well-researched business ideas for my readers. Clothing is a necessity of all human beings. We can not deny the importance of clothes.
We need clothes to cover our body and protect it from changing weather conditions. Warm clothes are being used in cold weather. Similarly, we put on light clothes in the summer season.
There is a huge chance of growth in the clothing industry because we not only wear clothes to cover our body, it is also a part of the fashion industry. Let’s start a step by step guide on how to start a clothing business.
How to Start a Clothing Business
1. Define Your Niche
First of all, you have to decide your niche. Whether you want to start a men clothing line or a fashion boutique for women. You can also start a dedicated clothing line for newborn babies or kids under the age of 10.
Choices are limitless in this industry. It’s up to you whatever you want to do according to your interest and skills. Once you have decided your niche, then you can also subcategorise it and you can address the needs of a specific group in that niche. e.g, you can offer a clothing line in plus size or it can be clothes specially designed for a specific occasion.
2. Write a Business Plan for Clothing Business
Writing a business plan for your new venture is very much important. You should be well aware of all ifs and buts of your business. Pick up a pen and paper, document your resources, create a budget for the startup.
The fashion industry is very unpredictable. Trends may change regularly. Hence, you have to be ready to face the challenges. There should be a monthly budget to run your clothing shop at least for a whole calendar year.
3. Your Clothes Design
Here it comes the main part. Hence, clothes are the main product that you are going to offer to your customers. That is why the design of your clothing line matters a lot. At this point, you need to have a comprehensive research. Know your competitors, follow the market trends and distinguish your product from others.
In the beginning, offer similar designs that are trending in the market with distinguishing feature. You can use social media to research what’s in trending and people are loving it. Provide a quality product with competitive prices.
4. Set up Your Clothing Outlet
Finally, it is time to set up your clothing store. Whether you are gonna start a brick and mortar store or an online store. Organizing your product in an attractive manner is very important. You will need display cases and stands for organizing your clothing lines. Arrange all products in an appropriate manner.
Focus on styles and colour combinations to make your store eye-catching. Display outerwear on the front, and innerwear and other intimates should be at the back of the store.
If you are gonna start an online clothing store, focus on your store design and its theme. All listing should be categorized accurately. Don’t ignore the power of social media. Set up a professional-looking Facebook page for your business and promote your business on Pinterest and Instagram as well.
5. Advertise Your Clothing Business
Once you have set up it all. Now its time to tell the world about your product. Internet is the main source of marketing and advertisement in today’s era. Advertising is one of the important steps to start a clothing business. Set up your social media accounts and start posting your product line. Run promotional campaigns to boost the sales.
You can also look for a strategic partnership with other brands in your industry. Search for complimentary products. For example, your pants, their belts. Or your shirt and tie, their shoes. There are many other examples. You can add a leather wallet brand’s product line or anything that suits your clothing line.
Customers love giveaways. Offer such promotional campaigns on social media time to time and notice your increased sales.
6. Develop Your Brand
Set up a goal to develop your brand name in the next 5 years. Bring creativity in your work. Address a unique need of your customers through your clothing product. Pick a brand name that attracts to your target market. For example, consider the age and gender of your target audience while choosing a brand name for your product.
How to Choose a Clothing Line
We already have discussed 6 Steps to Start a Clothing Business from Scratch. Next is how to choose the right category before starting this business. There is a vast range of clothing line you can choose from. We will discuss a few main categories in the following part of this article.
- Men’s Clothing
- Women’s Clothing
- Children’s Clothing
You can offer formal suiting clothes for men. Men wear dress pants and dress shirts during their working hours in the office. If we talk about casual dressing, you can add a product line of casual shirts, t-shirts, jeans and cotton trousers. There will be a separate category for formal suiting, casual dresses, nightdresses and sportswear.
In formal suiting, you can offer pant coats and waistcoats. There are some complimentary items like ties and belts. Offer customized stitching of clothes as well. Because most of the people don’t like ready-made clothes.
Hence, choices are limitless. it is up to you, how you avail the opportunity and fill the gap in the market. Clothing Business Idea has great potential and there are fewer chances of failure in it.
You can double your profits by entering into the women’s clothing line. Buying a new outfit for every occasion is a must for women. They spend a lot more on clothing as compared to men. Opening a boutique for women designer suits is a very lucrative business idea.
Digital printing is very common in this industry nowadays. Designers are offering new clothing ranges in digital prints. Bridal Dresses and party wears are most famous among women. You can launch your own clothing range in any of the above-discussed categories. You just need to be creative and professional in your work.
There are a lot of brands that are doing children clothing business. It has a huge market share. You can also earn good profits out of it. Every Childs needs new clothes as he grows up. So they need more clothes as compared to men or women.
If you are considering to start a clothing business, clothes for newborn babies can be a lucrative idea to start with. People are more conscious about looks of their little champ. They spend on their clothes and accessories open-heartedly. As an entrepreneur, study the buying behaviour of your target market and avail the opportunity.